Hi, we’re arté

Hi, we’re Rachel & Tara — two dedicated permanent makeup educators who came together to create the ultimate learning experience for aspiring and established artists alike. United by our passion for artistry and education, we’ve built PMUARTÉ Academy to offer accredited online and in-person training, along with exclusive masterclasses designed to inspire growth, precision, and creativity.

At PMUARTÉ Academy, our mission is to elevate every learner’s journey. Every element of our training is thoughtfully crafted to ensure an experience that’s professional, detail-driven, and transformative. Whether you’re taking your first step into the world of permanent makeup or refining your craft, we’re here to help you build confidence, master your artistry, and succeed as a professional.

“2 industry educators who joined forces to give their students the ultimate learning experience”

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award winning artistry

• award winning artistry

Meet your educators

rachel ferran

I’ve been in the beauty industry for over 13 years, and I still absolutely love what I do. PMU changed everything for me - it gave me a way to combine creativity, precision, and connection in one.

I’ve worked hard to master my craft and I’m proud of what I’ve built, but the most rewarding part now is teaching. Watching artists grow, gain confidence, and finally believe in themselves - that’s the best feeling in the world.

I’m passionate about setting high standards and helping my students reach them, but always in a way that feels supportive and real. My goal is to push you to be your best, because I know what’s possible when you finally trust your own ability.

tara clarke

I fell in love with PMU because of how powerful it can be - seeing someone look in the mirror and actually feel like themselves again never gets old. What started as a creative outlet has turned into something much bigger for me.

I’ve been through all the self-doubt, the long days, the nerves before every client. That’s why I care so much about creating an environment where artists feel seen and supported. My goal is to help others build confidence in both their work and themselves - because I know how it feels to be on the other side of that.

we wanted to build the type of academy we wished existed when we started.

WHAT BEGAN AS A DREAM TO DO BETTER HAS BECOME A MISSION TO RAISE THE STANDARD

We started like so many artists do - working long hours, juggling clients and training, always pushing to improve.

We remember what it felt like to want more but not know where to turn. After years of learning and growing, we knew there had to be a better, more supportive way to learn.

That’s why we created PMUARTÉ Academy - the kind of place we wish existed when we started.

A space where artists can build their skills, confidence, and community - and grow together with genuine support.

  • "The difference in my work is unbelievable - zero to hero!"

    Im obsessed with powder brows now and have been so busy with them all week. I finally feel comfortable doing them now, and the progress in my work has been unreal!

    - Sara Lee, Powder Brow Student

  • "thank you so much!"

    Can’t thank you enough for this masterclass rachel. Honesty loved it and can’t wait to grow and improve with all the tips and tricks you taughts us

    - Advanced Masterclass student

  • "There needs to be more women like Tara in this industry"

    I completed my final assessment and officially became a certified Lip Blush Artist! Tara’s patience and encouragement made the whole experience so enjoyable. She’s truely an amazing teacher and mentor who genuinely wants you to succeed

    -Katie, Lip Blush Student

  • "you need to do this course"

    “Cannot recommend this course enough, if there is anything you need to do this year it is to invest in this course! Thank you so much Rachel feel so much more confident already and cannot wait to use my new skills!”

    - Megan, Brow Artist

Fun facts about us

  • Rachel holds the record for:

    U.K.No.1 Powder Brow Artist 2024 - Browista Championship

    Top 10 Global Powder Brow Artist 2024 - Browista Elites Championship

    IRE. no.1 Powder Brow Champion 2023 - Worlds Championship

    IRE Lip Blush Champion 2023 - Worlds Championship

  • Tara introduced Rachel, to the world of Powder Brows - May 2021

  • Tara worked with Rachel 12 Years ago in Rachel’s first business MINXX

  • We are both, obsessed with PMU. It’s a bit weird - but the good weird.

  • In 2024 Tara took Rachel’s Nano shading Technique Masterclass - that’s where the PMUARTÉ Academy was born.

Signature techniques

Advanced Shading Technique

rachels nano shading technique

A refined shading method that offers artists ultimate precision and control for creating beautifully bespoke brows.

Learn more

SIGNATURE COURSE 2

taras ombrÈ lip technique

Developed to enhance natural beauty, the Tara Ombré Lip Technique combines precision shading and gradient artistry to create soft, defined lips with a natural ombré effect.

Learn more